MLM Email Leads - MLM Help or MLM Hell?

Well, perhaps as you'll see - using email leads can get a person into a lot of trouble both financialy and reputation-wise. You see, to my knowledge there is no such thing as bona-fide MLM email leads, that is, leads that are made up of people who said at one time 'please contact me about your deal via email'.

Rather, MLM email leads are made up of people who surrendered their email address, usually along with their name, so as to get free information about an online program, an online deal, or some sort of affiliate program.

Let's say they came across a site that told them about a certain type of program promotion or information they could receive that would help them earn money online. And in order to obtain this information they were told they would have to submit their email address to get the information about this program promotion. Usually, this is how MLM email leads are generated.

Of course, there are those MLM email leads programs that sell someone like you a full lead that contains the person's name, mailing address, phone number, and email address. These are much more common sources for MLM email leads.

So the email address might only make up one aspect of the entire lead and with all that other information that can be bought with an MLM email lead a person can choose from a number of ways of how to contact that person.

It's when a person chooses to only contact a lead via email that things can get kind of sticky for that person. I'll explain...

Here again it comes down to finding out just how good is that MLM email leads source you're thinking of buying the MLM email leads from. If the person, the lead you're buying, submitted their email addresss and agreed to get information sent to them from people like you when they first submitted their email address for that free information report, then you're mostly okay when you send them your information.

But, if that person did not agree to be sent information from other folks like you promoting their deal then you could end up in a lot of virtual hot water when you get accused of spamming that person and are asked by your internet service provider (and perhaps main MLM company) to prove that that person requested to received information from you.

When you request this proof from the MLM email leads source company you bought the email leads from and they suddenly don't remember who you are - you come up empty handed, and then there goes your internet service and perhaps even your MLM distributorship.

And maybe you even find yourself getting a nice registered letter in the mail about some legal action being taken against you. No, I'm not making this up. It's happened to folks before and it's becoming more common the longer the Net's been around. Just ask those supposed spammers that AOL is suing.

This is why spamming MLM email leads should not even be a part of your MLM promotion tactics.

Now as for the lead you bought that contains all of the person's contact information including their email address - emailing that person can get rather troublesome too, if not done just right.

You have to make absolutely sure that that person responded to an ad or personally requested to receive information about other MLM programs. And that they requested to receive information from people like you.

Usually when they respond to an ad online they're agreeing to accept information from other folks, but this isn't always the case. It would be a shame nowadays to pay good money for a set of MLM leads that you were not able to contact via email. You see, you can go ahead and only snail mail them information and you won't get into legal trouble doing that. But who wants to go to that expense and hassle?

If you're looking to promote your deal effectively (for you) and also cheaply then you're going to have to primarily stick to emailing them information. So the only cost that you're out is the cost to purchase the lead information. So again, make sure that the bunch of leads you buy want to see your name in their email inbox.

As long as we're on the subject of email inboxes, let's talk about the subject of outright spamming folks through email blasting them. Perhaps you came across a site that sells strictly email leads and you find a section selling 137 million email leads of folks who are 'interested in business opportunities'. Should you purchase these leads from that website?

I hope you said 'no!'

You see, these leads are most likely fake as far as being 'interested in business opportunities'. It would be darn hard to find 137 million folks who are interested in anything, let alone in finding out about MLM. Sorry, but that's the honest truth about the matter. And if you were to send out an email blast to these folks, after paying good money for the MLM email leads, you would find yourself in a sending-spam situation again. And that's not a pretty place to be - as was discussed earlier.

Trust me on this one - I've been on the wrongly accused end of this battle before and it's an extreme hassle, even if you're innocent (as I was... seriously, I WAS! ) and everything turns out okay in the end. Lots of lost time, worry, and even some money.

Of course, you could learn how to generate your own email leads and then you don't have to worry about spamming, buying leads, and whether the leads are from a good MLM email leads list source.

Yes, you!

You could learn how to have folks actually request more information from you. Naturally you'd have to have your website set up in such a way that they want to receive the information from you. And so your website would have to be a good one that doesn't look like a scam and that establishes their trust in you rather quickly.

This can all be done but it does take some know-how. And it's not something your upline or corporate office self-replicated website is going to help you do. It's actually quite a psychological science to get folks to navigate through your website to the point of surrendering some personal information to you.

Fortunately, there are lots of folks who know this stuff as well as you know how to breathe. So, if you want to know the subtle details of how to actually set up your website so that it becomes a site that gets you those MLM email leads and information you should read what some of them have to say on the matter.

And if you want to set up an entire MLM system that ultimately involves a focussed MLM approach to generating MLM email leads and other leads - and income - you should find out first all you can about that aspect of MLM.

Now, let's finish up here with the absolutely necessary subject of writing good email copy. What's email 'copy'? Email copy is the actual email content itself.

...The words.

...The sentences.

...The way everything flows into a magical, visual masterpiece in that person's inbox.

Actually, I'm mostly serious here.

You must learn to write good emails.

What's the point of spending all that money for those MLM email leads and then going to the effort of writing up a bunch of emails that you're going to sequentially send to them via autoresponder yet none of them ever get read and all, or most, of them end up in that person's trash bin or are deleted?

(It's like sending them something in the mail and never getting the letter you spend 18 hours writing even making its way out of the envelope and instead immediately ending up in the garbage bin... unopened.)

What'll happen online is that they'll see your email in their inbox, nestled in amongst all the illegal spam email, they'll read your email subject line and without even batting their pretty little eyelashes they'll press that mouse key and 'tink'...there goes your email into the cyber-trash bin.

Do realize that it's a cold hard fact of the online world that only ten percent of your emails are going to be read. Yes, no matter even if you're an Ernest Hemingway, Stephen King, or Danielle Steele wanna-be only ten percent of your emails are going to get read. And this is assuming that you wrote a bunch of well-written emails that they were tempted enough to even click on and open in the first place.

So just how does one become a good email copywriter? Good question!

How about by writing good email copy?!

Okay, all kidding aside.

I've found that there many good things that most floundering MLMers don't know about good (email) copywriting.

After all, we joined MLM to make money and share our deal with folks. No one, including our upline sponsor, ever said we'd have to become a good copywriter to start making money. But that's the brutal truth online and in any form of written advertising you might be authoring.

Well if you're going to email folks and get into their digital hands your offer - your deal - then yes you're going to have to master the art of writing good emails. But you don't have to be the best at it. You just have to be half decent and have a half-baked idea of what you're doing.

Yes, that's right.

It really doesn't take that much to write well, but in the online world you do need to know about a few things that could elevate your MLM email leads success. And there are folks out there who can teach you that stuff to get you up to speed quickly and get those selective and good MLM email leads flowing into your digital hands. And your email inbox.